SnugZ USA, West Jordan, UT, has announced that it has made strategic changes to its senior leadership team. Shelly Allred has been named the company’s new CFO.
Allred begins her tenure with the supplier with a wealth of knowledge, leadership, and experience in the auto and insurance markets with over $15 billion in annual revenue. She looks to continue the upward trajectory of SnugZ, who recently acquired Sweda in 2022 and is one of the fastest growing suppliers in the promo industry.
“I am really excited to be joining the team here at SnugZ,” Allred says. “I can already tell how amazing the people and teams are and am thrilled to learn all about this new industry. I feel like the culture and values are a great fit and I can’t wait to dive into the numbers.”
“We couldn’t be more excited to have Shelly join our team, and she fits in our culture perfectly,” says SnugZ USA CEO and president Brandon Mackay. “She brings a wealth of knowledge, and we’re excited to have her talents as we continue to experience growth.
RaNell Lefler, previous CFO of 7 years, has taken on a new role as chief processing officer, where she will lead and oversee Order Support, Order Entry, Art Proofing, and Production Planning and Coordination.
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.
